Rivers Of Light Colombian agency Lowe/SSP3 received the only Black Pencil at the 2012 D&AD Awards last night. The Rivers Of Light campaign was designed to urge FARC guerrillas to demobilize through the mesmerizingly gentle tactic of floating messages from their loved ones, down the rivers after nightfall. (via Creative Review - Rivers of Light wins sole D&AD Black Pencil)

Rivers Of Light

Colombian agency Lowe/SSP3 received the only Black Pencil at the 2012 D&AD Awards last night. The Rivers Of Light campaign was designed to urge FARC guerrillas to demobilize through the mesmerizingly gentle tactic of floating messages from their loved ones, down the rivers after nightfall.

(via Creative Review - Rivers of Light wins sole D&AD Black Pencil)

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