As someone who has spent hundreds of collective hours scouring the online and offline world for emotive brand imagery, I was heartened to read this article about Getty’s quest to step up the visual representation of women in the commercial stock industry.
I feel we have a long journey ahead, in terms of positive female messaging, but it’s a damn good start and I look forward to seeing how the collection evolves.
“He surrounds himself with people who “recognize that they are different, and they’re unafraid of that and don’t mind shaking hands with the next different person. Most anything I do, I do because it involves someone I can learn from,” he adds. “Sometimes you just gotta put your pride aside and be quiet so that you can absorb not only what a person is saying but how they are saying it—their energy, their body language. It’s all for a reason.””